The SubRip (.srt) format is a common choice for YouTube and Vimeo videos. It's also extremely easy to
edit subtitles in this format - you can open a .srt file in Notepad or TextEdit.
The MacCaption (.mcc) format is used for high-definition Broadcast TV. MacCaption is the only file format
that can encode both 608 and 708 closed captioning. Rev supports the 29.97 fps frame rate.
The Scenarist (.scc) format is used for submitting to VoD stores like iTunes and Hulu. It's also
used commonly in Broadcast TV and for editing in software such as Adobe Premier Pro and Final Cut Pro.
The TTML format (also known as XML or DFXP) is gaining in popularity. The FCC has declared TTML
the official caption file format for broadcasters publishing video online.
Don't stress about picking the right format at checkout. If you change your mind later, we're happy to
provide your subtitle files in a different format, at no extra charge.
If you are sharing your video on a platform that doesn't support the upload of sidecar files (e.g. Instagram, TikTok),
you can order Burned-in Subtitles and receive your video back with the subtitles permanently visible.
See the full list of supported formats with example files.